Welcome to the small business community!
We are experts at implementing Marketing Automation Systems which bring you more leads and customers.
"There is one marketing truth you must understand: People buy when they are ready to buy, not when you are ready to sell." - Clate Mask, Infusionsoft
The key is to keep messages in front of your prospects until they are ready to buy ...from you.
We help businesses use websites, email and direct mail to "drip" market messages to prospective clients until they are ready to purchase your product or service. The strength of these systems is they execute automatically, with the minimum of expensive human capital.
One advantage of a drip marketing system is that your marketing is focused on educating your prospective clients until they are ready to make a final selection.
Fix your Follow-up Failure
It takes at least 5 contacts with a prospect to make a sale.
How many times are you contacting your leads? Twice? Three Times?
How many more sales would you close if you could automatically "touch" your prospects dozens of times?
Do you have a system to automatically engage your prospects and educate them until such time that they are ready to purchase from you?
You probably know that not following up is costing you thousands of dollars a year in lost sales. Many leads that come in contact with your business will buy from your competitors without an effective prospect nurturing system.
For the impatient among you, here is the "skip to the end" info. This is what is involved in creating a follow-up marketing system. It's not rocket science. You can do it and we can help. There is some terminology and key concepts to master.
Here is a welcome video for new Infusionsoft clients with an overview of how to establish such a system....
"Business is a System"
Michael Gerber, author of E-Myth, has observed that small business is a system. You should have systems for prospecting for new clients, handling new clients, and maintaining contact with your client base.
View Michael Gerber's Interview
View Michael Gerber at InfusionCon
Micheal Gerber's E-myth pointed out to us that most small business owners are trapped "in" the day to day needs of serving their customers and they don't work "on" their business. Working "on" your business includes establishing systems to repeatably deliver new customers to you.
We outline and systematize marketing and sales systems for small businesses. We can help you.
Do you have a marketing system?
Do you have a clear idea of how prospects who are in the market for your services or products can find you?
Do you know where they can discover your company?
Do you have a clear statement of how you can help them?
Does your system build relationships with prospective clients automatically?
Is your system flow charted and easily adapted to new market opportunities?
Is this an automatic system which uses expensive people only at the right point of the sales process?
Do you have the same conversations with people day in and day out?
If you have answered no to any of these, we can help you.
We have helped dozens of small businesses with establishing solid systems which yield consistent sales results and avoid the "good month/ bad month" cycle so common with small businesses.
How? Follow-up marketing campaigns...view this video to understand more.
Are you a hunter or farmer?
Are your sales people hunters looking the next sale or is your marketing system a farming system growing new customers through education and relationship building?
We build farming systems. Using powerful marketing automation tools, techniques and skills, we help you find more leads and turn them into more sales.
Are you a small business with a desire to grow more quickly?
Our clients are. Need help developing and implement plans to grow your sales?
What we do:
- Improve your sales/marketing process
We get you following up on your opportunities.
- Understand your best prospects. How to find more like them and serve them profitably.
- Understand your prospects other alternatives (your competitors) and how to best position your product or services.
- We build or upgrade websites that sell
- We sell and implement Infusionsoft automated marketing systems
- We provide business coaching
In consultation with you, we create a winning plan and implement them to deliver more sales for you.
"All About Spelling" is a small business which doubled it's sales in late 2008. How?
Incredible? Unbelievable? In this economy, a small business, "All About Spelling" grew using the tools and techniques we use with our clients has recently grown dramatically. Incredibly, their product is a spelling improvement program something which perhaps people may defer buying until better times. Yet they doubled their sales in 3 months!
"All About Spelling" started using our tools and techniques in June, 2008. Infusionsoft's bold claim was that they would help this company double their sales in one year!
Infusionsoft's team including a Certified Automation Coach (like Open Spaces Consulting) worked with the owners of All About Spelling and implemented an automated follow-up system and nine step business improvement process.
Results?.... -"All About Spelling" doubled their sales in less than 3 months and...........any small business can do the same.
Want to learn about their story?
Do you want to take control of your business rather than waiting and hoping things will get better.
We have proven techniques and tools that are delivering results for many small businesses. Infuse your business and begin growing.
We educate small businesses about how you can use powerful new tools and techniques to gain more customers.
We established and lead the Southern California San Diego Infusionsoft User group. We believe in the value of sharing experience across users in different markets.
We are the most active group in leading education events. Listen to our participants (Like Staci on the bottom of this page), attendees at our events always come away with effective tactics to employ for growing their businesses.
Real World Results for Small Business
There is no cookbook best solution for all businesses. What really works is a result of applying thousands of hours of education and real world experience to your business.
You need cost effective results, FAST!
We shorten your learning curve and put the tools into your hands.
We are Southern California's most experienced Infusionsoft Marketing Automation System sales and implementation experts
Marketing Systems
If you want repeatable results, you need to create a system to achieve the result. A major difference between large successful companies and small, modestly successful companies is that large companies rely on well defined systems to achieve their goals. Skilled, motivated people are important. Working within a structured system to find the best fit prospective customers is important. Many small businesses have not defined or implemented these sales/marketing systems.
We understand marketing and selling systems which achieve results. We can help you create an effective system to achieve your company goals.
We help businesses grow using....
Websites, email, direct mail, lead generation calling, FAX, Voice Broadcast are used in combination to create multitouch marketing programs that sell. Small businesses can use these powerful tools now.
We know the marketing automation tools that can allow you to grow your business without adding staff. Marketing has changed and the web, email, direct mail, calling and automation are now essential practices. We can unlease your business potential and grow your sales.
The scope of our services is broad: marketing strategy and execution, sales strategy, partnerships, strategic alignments, Intellectual Property, marketing analytics, marketing segmentation, email marketing, direct mail and more. Our consultants have both direct small business and large corporate experience.
Leveraging experience with startups and large corporations such as Johnson & Johnson, American Hospital Supply Corp, Harte-Hanks and others to help you build your business effectively.
We can help your business grow.
Southern California Business Successes...
Using our tools and techniques, we have created websites and moved them into #1 Google Organic search position for several local businesses in December 2008.
These businesses are getting more leads and converting them into sales.
What would 100's of new website visits and dozens of new leads mean to you?
New Technology: New Opportunity
Business systems for selling and marketing have become essential for small businesses to grow.
Using powerful yet simple tools to find and connect with customers is no longer something large companies do...it's essential for small businesses.
Infusionsoft Endorsements
Infusionsoft Testimonials
About Open Spaces Consulting
The Edge of Success
Small business marketing trends
Marketing Automation
Our services
Small Business Marketing Blog
Small Business Web Marketing Resources
Free Websites
Social Media and small business
Networking
Education Events for small business
Infusionsoft user group
Research services offered across a number of different sectors
Survey Research
