As you can guess, every webform on this website is connected to some type of marketing follow-up sequence. Some send an email to our team, others send text messages to us, all tag people as interested in "something" and send you an email or sequence of emails.
People receive emails automatically based upon their interests. I have again recently had the experience of someone calling me responding to an email, which was was requested by them and a month later they called me interested in learning more about "this follow-up marketing thing". Of course, since the emails have been going out automatically, I really had no idea that they were receiving the emails.
It's amazing.
This blog is devoted to tools which we use and recommend. It's always helpful to know which vendors to rely upon.
We have another blog at http://openspaceconsult.wordpress.com/ where we wil post more technique type information.
Our goal is to offer small businesses the best in tools and techniques to build their business.
Videos are a great way to more effectively engage and communicate with people. Adding pictures to audio increases people's retention and in today's fast paced world that is priceless.
I've had great success with adding video to websites and seeing the search engine rankings climb. Of course, there is a huge amount to learning, testing and measuring that has gone along with this path. Finding a great camera (Aiptek GO HD), building more storage, video editing and transfer capabilities. I love www.youconvertit.com as a way of changing video files from one format to another.
Posting the videos to websites such a www.youtube.com and playing them from your webpages is great.
They seem to provide valuable content to your website. people view them and stay on your site longer and retain more info. They provide search engine juice...so tin short they bring more traffic, educate your prospects better and lead to more conversions.
WOW!!! 3 for one.