We are working with a local firm following the "9 steps" discussed in the edge of success.
Drawing more leads to their website, capturing their information and drip marketing prospects. We are using Dan Kennedy's S&D formula and have dramatically increased the revenues of a small business which offers services within a geographical area.
The success comes from excellent execution of the proven formula.
The Marketing Sherpa had a great article pointing out that good email citizenship is rewarded with greater results. It warms my heart to see those following "email best practices" being rewarded with greater results.
Check out the entire article: http://www.marketingsherpa.com/article.php?ident=31332