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As marketers, we are limited by people's interests.  Yes marketing is about making people interested in our products and services.  It is also essential we have an understanding of what people are interested in.

I recommend you routinely keep in touch with what people are interested in ...by Google Trends
http://www.google.com/trends?hl=en 

It is a very valuable and free tool to see the search trends by search term over the past years.  I love the graph to see quickly the high level trends by month and year.
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I want to challenge small business owners to use the holiday season to re-examine their business and their views about their business.

Globally, you know that there are seismic changes happening. Traditional media (newspapers, TV , radio) are all less effective that they have been.  The yellow pages is giving you less leads. Response rates are down and costs are going up.

Online there has been a surge in business spending on Pay per Click and PPC is effective but a bit less so than a year ago.

What are you doing differently?  How are you getting leads?

More importantly, what tools and techniques are being used by business which are thriving and growing in this environment? You know that even in this generally down market there are businesses which are growing.
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Survey Shows 95% of Infusionsoft Customers Recommend Its Automatic Follow-Up Solution Small Business Users Cite Organization, Automation and Simplification as Primary Factors in Choosing Infusionsoft

Gilbert, Ariz. (PRWEB) July 29, 2009 -- Infusionsoft, the leader in automatic follow-up software with the famous 'Double Your Sales' guarantee for entrepreneurs, announced the results of a recent survey checking in with its large customer base on how the Web-based solution is working, and to find out what's on the minds of the country's entrepreneurs when it comes to running their enterprises.

From those in business for more than a decade - roughly a quarter of respondents - to operations less than a year old, one thing is clear from the survey: Infusionsoft's ability to provide the small business sector with a comprehensive and streamlined solution to automate their sales and marketing had almost 95% of the 900 respondents declaring they would recommend Infusionsoft to a friend, colleague or other small business. Additionally, Infusionsoft has helped more than 400 small businesses double their sales by putting lead prospecting and marketing follow-up on autopilot through its unique combination of CRM, e-mail marketing and e-commerce.



We are experiencing a record year of growth in our own eight-year history serving small businesses and entrepreneurs But getting this kind of feedback from our own customers - that Infusionsoft has driven their business forward, even in this kind of economy - means so much. We are most proud to be helping the entrepreneurial spirit continue to thrive.

 "We are experiencing a record year of growth in our own eight-year history serving small businesses and entrepreneurs," said JoAnne Ravielli, vice president of customer service and support, referring to recent company news disclosing quarterly financial results. "But getting this kind of feedback from our own customers - that Infusionsoft has driven their business forward, even in this kind of economy - means so much. We are most proud to be helping the entrepreneurial spirit continue to thrive." Earlier this month, Infusionsoft announced another record quarter of growth, both in customers and revenue. The company has also eliminated upfront fees for its solution, breaking into the market of truly mainstream small business solutions.

Customer survey respondents also pointed out Infusionsoft's ability to quickly segment marketing lists, manage and run multi-faceted campaigns, organize and automate sales and "manage the chaos."

In addition, more than 90% of customers surveyed said they would purchase other products from Infusionsoft if given the chance.

About Infusionsoft
Infusionsoft, the leader in automatic follow-up software, helps small businesses grow fast by putting email marketing, CRM and e-commerce on auto-pilot, backing it with the 'Double Your Sales' guarantee. The privately held Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital.

Marketing and small business insight from the Infusionsoft team can be found on the Infusionsoft blog at www.infusionblog.com and the Infusionsoft Twitter feed at www.twitter.com/infusionsoft.
Contact Information:
LaunchSquad
415-625-8555
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It is obvious from talking with many small business owners that those businesses which are thriving today are the most adaptive.  Most small businesses are hunkering down and waiting for things to change.

Tomorrows leaders are experimenting, testing new products, new markets and mew sales and marketing techniques. These businesses are retooling and testing.

A couple of years ago, things were so good in the economy that there were fewer small businesses willing to test new things.  I'm quite impressed at the resilience of American business. 

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