As marketers, we are limited by people's interests. Yes marketing is about making people interested in our products and services. It is also essential we have an understanding of what people are interested in.
I recommend you routinely keep in touch with what people are interested in ...by Google Trends
http://www.google.com/trends?hl=en
It is a very valuable and free tool to see the search trends by search term over the past years. I love the graph to see quickly the high level trends by month and year.
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